We analyse every ad your competitors have live, find the ones that keep running, and send back ad angles built on what’s already converting. Every angle written three ways: static, carousel, and video with a six-shot breakdown. Brief in the morning, ads live by the afternoon.
7 days free · No card at signup · Nothing charged automatically
Syncqro is a research and scripting service for e-commerce brands running Meta ads. Every batch, we work through every ad your competitors have live, identify which ones are actually earning their spend, and write you ad angles based on what we find. Each one comes as a static ad, a four-card carousel, and a video script with six shots, timings and B-roll notes — you run whichever you can produce.
You give us three brand names. We give you creative you can launch the same day.
Most people call it ad spying. It only pays when somebody actually does the analysis.
An ad running eleven weeks survived a real budget. That is a harder signal than any trend, any swipe file, and anyone’s instinct — including ours.
Around eleven and a half hours a month goes into research and rewrites in-house. Your part with us is fifteen minutes: name the brands, paste the scripts.
Every angle comes written as a static ad, a carousel and a video script — plus which format the competitor’s long-runner actually used. No camera required.
Same output either way — thirty tested creatives with the research behind them. What changes is whose hours it takes and how long you wait.
Meta took the other levers away. Lookalikes flattened, interest targeting degraded, Advantage+ makes the account decisions for you. What is left is what you say and how you say it — and the research says that was always the bigger lever anyway.
Targeting drives 11%. Marketers guess creative is worth 23% — less than half of what it actually does.
Half of all ads take near-zero spend. For every ten tested, one to three actually scale.
Brands testing twenty or more new ads a month against brands testing fewer than ten. Most ship two to four.
Down from thirty-plus in 2022. Frequency climbs, CTR falls and CPM rises at the same time.
You need more angles, more often, and they need to start from something better than a guess. Producing that in-house means eleven and a half hours a month. Buying it from an agency means two to four weeks and four figures. That is the whole reason Syncqro exists, and why it costs $99 rather than $8,000.
Every option below works. They just cost you different things — and only one of them starts from evidence that the angle already sells.
A spy tool hands you a folder.An agency hands you an invoice.We hand you the finished angle.
Every other option gives you an input and leaves the hard part with you. Spy tools show you competitor ads — you still have to work out what the pattern means and write it yourself. Agencies write, but from taste, over weeks, at four figures a month.
Syncqro is the only one that does the recon and the writing — evidence in, finished multi-format creative out, the same working day.
An ad that has run for six weeks survived a real budget. That is a harder signal than anybody’s creative instinct, and it is sitting in public — but working through three hundred of them and benchmarking the pattern is a day nobody has spare.
Ad Library shows what is running now. A three-week turnaround hands you recon that has already gone stale. Ours lands before the day ends.
Static gets primary text, headline, description and image direction. Carousel gets four cards. Video gets three hooks, six shots, timings and B-roll notes. You are never told to film something you cannot film — we also name the format the competitor’s long-runner used.
We run every batch by hand right now. That is slower for us and better for you — you get someone who knows your category on the phone, not a support queue.
The buying trigger changes by category — skincare sells relief, apparel sells identity, supplements sell proof. What doesn't change is that your competitors have already tested which one works, and left the evidence public.
The research problem is the same whether you are testing ten creatives a month from your kitchen table or four hundred across eleven brands. What changes is how much of your week it eats.
Under $500k, no creative team, and every hour on research is an hour off the business. Syncqro is the creative department you cannot hire yet — for less than one freelance script.
$500k–$5M, one person owning paid, email, site and creative. Research is the first thing dropped when the week gets full. We keep it happening whether or not you had time.
We do not replace your buyer — we feed them. A good buyer is limited by how many real angles they can test, not by their skill in Ads Manager. We hand over the angles, with the reasoning, so they spend their hours on structure and spend.
Large catalogues, several categories and a creative pipeline running every week. Different competitor sets per line, briefs matched to your formats, delivered on your cadence.
No. It removes the part of their job they like least and are slowest at. A media buyer’s edge is testing structure, budget discipline and reading data — not spending Tuesday scrolling a competitor’s back catalogue. Give them fifteen researched angles instead of three guesses and their numbers move. Most of our conversations start with the buyer, not the founder.
The ads in the Ad Library are live right now. Recon from three weeks ago is describing a market that has already moved on — and the opening that carried your category in January is not the one carrying it in November.
The category pivots to routine, discipline and starting again. Relief and identity openings spike while product-feature ads fall away.
Results season. Before-and-after, real timelines and specific numbers start outrunning aspiration. Vague claims stop converting first.
The quiet quarter and the cheapest CPMs of the year. The window to test the angle nobody is running, before the crowd arrives and the auction tightens.
CPMs peak and the whole category runs discount copy at once. The creatives that survive give a reason to buy beyond the percentage off.
The left is Meta’s Ad Library — public, free, and open to anyone. Go and look at your competitors right now and you will find exactly this: hundreds of ads, run dates, and no way to tell which are working. The recon on the right is the product.
Every batch arrives as a creative intelligence brief — the recon, the gap, the hooks, and each angle written as a static, a carousel and a video with its shot list. Build it in Canva or hand the shots to an editor; both are in there.
Walk through a sample127 live creatives across three competitors, sorted by how they open, what they make you feel, and how they close.
Recon is only useful if it tells you what to do next. Here is what the split means for your next batch.
Run all three. The winner is rarely the one you would have picked.
Tab 04 is the video build — six shots, timings and B-roll. Here are the other two. Every angle also arrives as a static ad and a four-card carousel you can build from product photos you already own, and we name the format the competitor’s long-runner actually used so you are not filming video to beat a static.
Three weeks in and I stopped covering it up. Not because it faded — because I stopped thinking about it.
HeadlineThe one you forget you’re wearing
DescriptionFree returns · 30-day trial
Image directionProduct photo you already have, shot flat on a plain surface. Nothing styled. Text overlay top third.
"I stopped covering it up."
What changed — and what didn’t
Week one vs week three
Try it for 30 days
Existing product shots plus text. Assembles in Canva in about twenty minutes.
The part nobody else hands you. Timings, framing and B-roll on every script.
Not because anyone is lazy. Because the thing that actually decides whether an ad sells is the thing teams are given the least time to get right — and the industry has spent a decade telling them targeting mattered more.
It never did. And your competitors have already paid, in real budget, to find out what your buyers respond to. That answer is public. Analysing it properly is the only part that takes work.
Somebody already paid to find out what works. It should be you who learns from it.
Then this was built for you — not for your CFO, not for a procurement deck. If finding what to say next is your problem on a Monday morning, Syncqro is the cheapest way to stop guessing.
One variable: how many competitors you want analysed. Every plan includes the full intelligence brief, three hooks per angle, and all three formats — static, carousel, and video with its six-shot breakdown.
A real batch, not a demo: one competitor analysed, up to 15 angles in all three formats, and the complete intelligence brief — plus consulting calls across the week. That is $99 of work, delivered free.
Available while we run trials by hand — no card at signup, nothing charged automatically. At the end of the seven days we talk and you pick the plan that fits what you actually used.
A real Starter batch — the $99 plan — free for seven days: one competitor analysed, up to 15 scripts, and the complete intelligence brief — plus consulting calls with us across the seven days. It is the same trial on every plan so you know what you are getting before you choose one. No card is taken until after we have spoken, and if one competitor is obviously not enough for how much you test, we will move you up before the trial ends.
Then you never need to — but the video build is there the day you do. Every angle is written three ways: a static ad with primary text, headline, description and image direction; a four-card carousel; and a video script with six shots, timings and B-roll notes. Most brands under a few million in revenue run static and carousel built from product photos they already own, and we tell you which format the competitor’s longest-running ad actually used so you are not filming video to beat a static.
No. The static and carousel versions are copy plus a plain image direction — a founder can assemble one in Canva in about twenty minutes using photos they already have. If you do have an editor or a creator, the video script and six-shot breakdown means they can film without a briefing call. Either way, nothing here requires hiring anyone.
ChatGPT writes from what it read during training. We write from ads your competitors are paying to run this week. And copy isn't the deliverable — the brief tells you what the whole category is over-indexed on, which angle is untested, and how to actually make it. That part doesn't come out of a prompt.
Yes. Once we have your competitor list, the recon and the scripts come back the same working day. Send it in the morning and you can have creative in front of your editor that afternoon — which is the whole point, because the ads you're studying are live right now, not last quarter.
Meta's public Ad Library, which shows every ad any advertiser is currently running. It's open to anyone. The work is the analysis — separating ads live for weeks from ones cut in three days, then benchmarking the pattern across hundreds of them.
You book a call, we learn your category, competitors, and what you've already tested. Then you get a real batch — not a demo — plus consulting calls throughout the week. No card is taken until after we've spoken and you've decided to continue.
Any category advertising on Meta. The Ad Library covers every advertiser on the platform, so if your competitors are running ads, we can analyse them — skincare, supplements, apparel, haircare, fragrance, home, pet, footwear, jewellery, coffee, fitness equipment, baby, outdoor. What changes between categories is which emotional trigger dominates and what the creative direction looks like. The method underneath is identical. The sample brief on this page happens to be skincare because it is a crowded category and the pattern shows up clearly.
Yes. Meta, TikTok, email, product pages, anywhere. Nothing is licensed back to us.
Book a call, name three brands, and see what's been working in your category — free for seven days, with us on the phone throughout.
No card required · Cancel or walk away any time — we won’t chase you
Book a call and name three brands you compete with. If you are not sure who they are, give us your category and roughly where you sit on price and we will pick them and confirm the list with you. That is your whole involvement — about fifteen minutes.
We open Meta's public Ad Library and analyse every ad those advertisers currently have live. We separate creatives that have been running for weeks from ones cut in days, because longevity is the only performance signal the Ad Library gives you. Then we map the category: how ads open, which emotional trigger they lean on, how they close — as percentages, so you can see where the category is crowded and where nobody has been.
A creative intelligence brief plus your scripts, delivered the same day, typically in three to four hours. Every angle arrives three ways: a static ad with primary text, headline, description and image direction; a four-card carousel; and a video script with a six-shot breakdown including timings and B-roll notes. We also tell you which format the competitor's longest-running ad used.
You paste it into Ads Manager and launch. Test the three hooks against each other and let the data pick. Next batch, we re-run the recon, because the ads in the Ad Library are live right now and the opening that carried your category in January is not the one carrying it in November.
Competitor research and ad scripting for e-commerce brands running Meta ads. You name three competitors; we analyse every ad they have live, work out which are earning their spend, and write scripts based on what we find.
Same day. Three to four hours once we have your competitor list.
Every angle is also written as a static ad and a four-card carousel, buildable from product photos you already own. No camera required.
Any category advertising on Meta — skincare, supplements, apparel, haircare, fragrance, home, pet, footwear, jewellery, coffee, fitness, outdoor. The method is identical; only the dominant trigger and the creative direction change.
Seven days, one full batch at Starter volume: one competitor analysed, up to 15 scripts, the complete brief, plus consulting calls. No card at signup and nothing is charged automatically.
No. It removes the slowest part of their job. A buyer's edge is testing structure, budget discipline and reading data — not scrolling a competitor's back catalogue.
Yes. Meta, TikTok, email, product pages, anywhere. Nothing is licensed back to us.
Any month. Plans are month-to-month with no long-term contract.
Only what you give us: your name, email, company and the competitor brands you ask us to research. If you book a call, our scheduling provider records the booking details. If you become a client, our payment provider handles billing information — we never see or store your full card details.
We do not ask for, and never require, access to your advertising accounts, your Business Manager, your store back end or any analytics platform. Our research uses only publicly available advertising data.
To deliver the service, to contact you about your work, and to send occasional updates you can unsubscribe from at any time. We do not sell, rent or trade your information.
The brands you ask us to research, and the briefs we produce for you, are treated as confidential to your account. We do not share your brand name or your research with other clients.
Ask us at any time for a copy of what we hold, a correction, or deletion, and we will action it. Email is the fastest route and there is no charge.
This site uses only what is needed to function and to understand basic traffic patterns. No advertising trackers are placed by us.
Syncqro provides competitor advertising research and original ad scripts on a monthly subscription. Volumes and the number of competitors tracked depend on the plan you select and are listed on the pricing section of this site.
The free trial runs seven days at Starter volume: one competitor analysed, up to 15 scripts, and the complete brief, plus consulting calls. No payment card is required at signup and nothing is charged automatically. You choose a plan at the end of the trial, or you do not.
Plans are month-to-month. You may cancel at any time and your plan runs to the end of the period already paid for. We do not offer refunds on periods already delivered, but you can downgrade or pause instead of cancelling.
Batches are delivered the same working day once your competitor list is confirmed, typically within three to four hours. Delivery timing depends on receiving that list from you.
You own the scripts and briefs we deliver to you outright, for use on any channel, with no ongoing licence back to us. The research methodology, templates and formats remain ours.
You are the advertiser. Reviewing, approving and complying with all applicable advertising standards — including Meta's Advertising Policies and any regulatory requirements for your category — remains with you. Certain categories, including health, supplements, beauty claims and finance, carry additional restrictions.
Nothing we provide is a promise of any particular advertising outcome, revenue, return on ad spend or conversion rate. Performance depends on factors outside our control including your offer, pricing, landing pages, audience, budget and account history.
Syncqro is an independent business. We are not affiliated with, endorsed by, sponsored by, administered by or associated with Meta Platforms, Inc. or any of its products or services. Meta, Facebook, Instagram, Messenger and their respective logos are trademarks of Meta Platforms, Inc. Any reference to them on this site is descriptive and nominative only.
Our analysis uses the Meta Ad Library, a public transparency tool that Meta makes freely available to anyone. We do not access private accounts, advertiser dashboards, impression data, spend data or any information that is not already public. We do not scrape, log in to, or otherwise access any account that is not our own, and we do not ask you for access to yours.
We deliver original ad scripts informed by publicly visible advertising patterns. We do not copy, reproduce or resell any competitor's creative, copy, footage or trademarked material. Responsibility for reviewing, approving and complying with all applicable advertising standards — including Meta's Advertising Policies and any regulatory requirements for your category — remains with you as the advertiser. Certain categories, including health, supplements, beauty claims, finance and others, carry additional restrictions.
Nothing on this site is a promise of any particular advertising outcome, revenue figure, return on ad spend or conversion rate. Advertising performance depends on factors outside our control, including your offer, pricing, landing pages, audience, budget, account history and the auction itself. Figures shown on this site, including the sample brief and the time comparisons, are illustrative and based on typical workloads rather than a guarantee of your results. The sample brief is anonymised and does not represent any identified client.
All third-party names, brands and trademarks referenced anywhere on this site or in our deliverables remain the property of their respective owners and are used for identification purposes only. Their use does not imply any endorsement of, affiliation with, or partnership with Syncqro.
If anything here needs clarifying before you start, raise it on your consultation call and we will answer it directly.